Alessandro Ligugnana · The Human Network
{{ t.skipLink }}

{{ t.t1 }} {{ t.t2 }}

{{ t.sub }}

{{ t.t1 }}
{{ t.t2 }}

{{ t.sub }}

{{ t.t1 }} {{ t.t2 }}

The Human Network

{{ t.sub }}
{{ tickName }} {{ tickRest }}
{{ t.hint }} {{ t.scroll }}
Where I start

I learned it from people

Portrait of Alessandro Ligugnana

Behind every project there are people. That is why I believe results grow out of the relationships between them.

I am Alessandro Ligugnana and I live in Milan. I work in communication, branding and product development: my job is to help a project make sense to the people who come across it.

Design has been a passion of mine for as long as I can remember, because it is the moment when an idea takes shape and becomes recognisable.

For more than twenty years I have worked in the pharmaceutical sector, on technical projects that demand great precision. In this field too I have seen that it is people who make the difference.

I studied communication and hold a master’s in Strategic Marketing and Communications. At Politecnico di Milano I attended the ASCCA/ICEB certification course. I sit on the Scientific Committee of ASCCA and I am a member of PDA. I also run a personal project, ONE CUBIC METRE, where I write about environmental monitoring.

Over time I have come to understand that projects built to last rest on relationships nurtured with patience: the colleague who answers when you need them, the client who comes back because they trust you.

My path at a glance

  1. 01 Education Communication studies and a master’s in Strategic Marketing and Communications
  2. 02 Pharmaceutical sector More than twenty years of technical projects
  3. 03 ASCCA Scientific Committee, ASCCA/ICEB certification at Politecnico di Milano
  4. 04 Communication Branding and product, with a passion for design
  5. 05 The Human Network At the centre, the bonds between people

Sources:ASCCA, Scientific Committee ↗ASCCA, the association ↗LinkedIn profile ↗

My idea: The Human Network

{{ t.manTitle }}

How it works, in three steps

Remember

Remembering someone is a human ability. It is the first sign that a person matters to you.

Show up

Trust is built by two people, over time, through presence and keeping your word.

Amplify

Tools carry the voice a long way. The voice is still yours.

The manifesto “Start from the human” tells the idea of The Human Network in seven chapters: why relationships matter, how trust grows and where tools help. The research behind it is there too.

Read the full manifesto →
A group of people of different ages and backgrounds laughing together under an open sky
People talking at an event in a loft
Four friends talking on a sofa

Image created with artificial intelligence. The people shown do not exist.

The network

{{ t.pTitleA }} {{ t.pTitleB }}

{{ t.pLead }}

{{ pMsg }}

{{ t.cta1 }} →

{{ t.pHint }}

The circles of our relationships and how far a gesture travels: I explain it on The Human Network page.

How a network of people works →
What they say

Words from people who are there

Sentences written by people in my network, published with their permission.

«{{ qCur.text }}»
{{ qCur.name }}
{{ qPos }}
What I write about it

{{ t.wTitle }}

{{ t.wLead }}

{{ t.allPosts }} →
Join in
{{ stepLabel }}

{{ t.joinTitle }}

{{ t.joinLead }}

What you write here stays on this device only: it is not published and is not sent to anyone. You can delete it whenever you like.

{{ done1 }}

«{{ phrase }}»

{{ t.q2 }}

{{ t.q2sub }}

{{ done2 }}

{{ shareLabel }} ↗ {{ t.shareHint }}

{{ done3 }}

{{ t.done3sub }}

«{{ phrase }}»
 Would you like to send it to me? →
Write to me

{{ t.cTitle }}

{{ t.cLead }}

To send the message you need to accept the privacy notice.

required

{{ t.netErr }}

{{ sentMsg }}